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	<title>Comments on: URL shorteners, an SEO disaster?</title>
	<atom:link href="http://www.johnmcelborough.com/url-shorters/feed" rel="self" type="application/rss+xml" />
	<link>http://www.johnmcelborough.com/url-shorters</link>
	<description>John McElborough&#039;s SEO blog: Always outnumbered, never outranked!</description>
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		<title>By: Carlen Lea Lesser</title>
		<link>http://www.johnmcelborough.com/url-shorters#comment-6555</link>
		<dc:creator>Carlen Lea Lesser</dc:creator>
		<pubDate>Tue, 20 Sep 2011 15:32:05 +0000</pubDate>
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		<description>I saw someone already said it but the key is that most URLs are 10x too long to use on Twitter.  If they do fit, then you can&#039;t actually say anything about the link.

There is also a benefit for brands (or brand like individuals) in being able to track on which links people click on, especially if they aren&#039;t linking to their own sites for any reason.</description>
		<content:encoded><![CDATA[<p>I saw someone already said it but the key is that most URLs are 10x too long to use on Twitter.  If they do fit, then you can&#8217;t actually say anything about the link.</p>
<p>There is also a benefit for brands (or brand like individuals) in being able to track on which links people click on, especially if they aren&#8217;t linking to their own sites for any reason.</p>
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		<title>By: admin</title>
		<link>http://www.johnmcelborough.com/url-shorters#comment-1334</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Thu, 27 Jan 2011 17:40:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnmcelborough.com/?p=287#comment-1334</guid>
		<description>Absolutely right pete, using a url like that offline is just nuts!

I&#039;ve never really thought about any benefits which could come from using google own service. Would probably be niave to think they weren&#039;t using that data in some way</description>
		<content:encoded><![CDATA[<p>Absolutely right pete, using a url like that offline is just nuts!</p>
<p>I&#8217;ve never really thought about any benefits which could come from using google own service. Would probably be niave to think they weren&#8217;t using that data in some way</p>
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		<title>By: Simon Hibbott</title>
		<link>http://www.johnmcelborough.com/url-shorters#comment-1328</link>
		<dc:creator>Simon Hibbott</dc:creator>
		<pubDate>Thu, 27 Jan 2011 02:32:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnmcelborough.com/?p=287#comment-1328</guid>
		<description>I&#039;m inclined to agree. Where possible I use the full url, but where character limitations require I use a shortener - either bit.ly or goo.gl. The point Pete makes about the relative ease of remembering guardian.com/topic is also a compelling one.</description>
		<content:encoded><![CDATA[<p>I&#8217;m inclined to agree. Where possible I use the full url, but where character limitations require I use a shortener &#8211; either bit.ly or goo.gl. The point Pete makes about the relative ease of remembering guardian.com/topic is also a compelling one.</p>
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		<title>By: Pete</title>
		<link>http://www.johnmcelborough.com/url-shorters#comment-1230</link>
		<dc:creator>Pete</dc:creator>
		<pubDate>Mon, 17 Jan 2011 14:59:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnmcelborough.com/?p=287#comment-1230</guid>
		<description>I never use these and after thinking about your point on their servers going down/being hacked I&#039;m even less likely to use them. Also for any offline material I certainly wouldn&#039;t use them, they may be less characters but they are not easy to remember or type in, a long URL based on real words is far easier to remember and type in to your browser as each word is one thing to remember rather than each character. The Guardian uses them in printed material which I find annoying especially when they could just set up redirects using their own domain e.g. guardian.com/topic is easier to remember than  http://bit.ly/b0B1qT

They do have uses (Twitter) but if I am going to sue on I would use the Google one (http://goo.gl), using them may hinder SEO but having all the short URLs you use listed by Google can’t be a bad thing (even if I couldn&#039;t prove it would be a good thing!)</description>
		<content:encoded><![CDATA[<p>I never use these and after thinking about your point on their servers going down/being hacked I&#8217;m even less likely to use them. Also for any offline material I certainly wouldn&#8217;t use them, they may be less characters but they are not easy to remember or type in, a long URL based on real words is far easier to remember and type in to your browser as each word is one thing to remember rather than each character. The Guardian uses them in printed material which I find annoying especially when they could just set up redirects using their own domain e.g. guardian.com/topic is easier to remember than  <a href="http://bit.ly/b0B1qT" rel="nofollow">http://bit.ly/b0B1qT</a></p>
<p>They do have uses (Twitter) but if I am going to sue on I would use the Google one (<a href="http://goo.gl" rel="nofollow">http://goo.gl</a>), using them may hinder SEO but having all the short URLs you use listed by Google can’t be a bad thing (even if I couldn&#8217;t prove it would be a good thing!)</p>
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	<item>
		<title>By: admin</title>
		<link>http://www.johnmcelborough.com/url-shorters#comment-660</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Fri, 29 Oct 2010 13:14:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnmcelborough.com/?p=287#comment-660</guid>
		<description>Possibly. In fact I think i might be missing the point of twitter altogether!

My point is though most of these shortening services only save a few characters which for me makes them redundant.</description>
		<content:encoded><![CDATA[<p>Possibly. In fact I think i might be missing the point of twitter altogether!</p>
<p>My point is though most of these shortening services only save a few characters which for me makes them redundant.</p>
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	<item>
		<title>By: Luke</title>
		<link>http://www.johnmcelborough.com/url-shorters#comment-632</link>
		<dc:creator>Luke</dc:creator>
		<pubDate>Fri, 22 Oct 2010 12:39:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnmcelborough.com/?p=287#comment-632</guid>
		<description>I think you may be missing the point about Twitter being restricted to 140 characters.</description>
		<content:encoded><![CDATA[<p>I think you may be missing the point about Twitter being restricted to 140 characters.</p>
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	<item>
		<title>By: Jonathan Stewart</title>
		<link>http://www.johnmcelborough.com/url-shorters#comment-548</link>
		<dc:creator>Jonathan Stewart</dc:creator>
		<pubDate>Tue, 28 Sep 2010 17:27:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnmcelborough.com/?p=287#comment-548</guid>
		<description>Touche!</description>
		<content:encoded><![CDATA[<p>Touche!</p>
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