From the category archives:

SERPS optimisation

Are Your Rich Snippets Breaking the Law?

Google star ratings

by John McElborough

You’ve probably noticed by now that its become very easy to get star rating ‘rich snippets’ to show up in organic search results. It used to be a select few sites which would get approved for rich snippets but recently that seems to have gone out the window and you can now see star ratings [...]

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How to change your ranking page & get an indented listing

by John McElborough

Here’s the situation- you rank for a keyword. Great. But the wrong page is ranking. Not the end of the world sure but just like with a PPC campaign making sure the most targeted page is ranking for any particular keyword is the easiest way to improve your conversion rate. Also if you find you’ve [...]

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