From the category archives:

Link Building

Why does reciprocal linking still work?

by John

I realise this subject has been addressed plenty of times before but I wanted to wade in because its still a topic there’s some confusion over and I’d say some fairly bad advice floating around about. The title of this post obviously starts with an assumption, that reciprocal links do still help your search rankings. [...]

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Link Building in Tough Markets

by John

While the truth about link building is that many search markets (particularly local) are still really easy to crack with some fairly unsophisticated tactics, other markets are notoriously tough to build links in, either due to their extreme competitiveness (like insurance) or the stigma attached to them (like gambling). In this post I want to [...]

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