From the category archives:

Link Building

A New Way to Fake PageRank?

by John McElborough

Lately I’ve noticed a few sites coming up for sale and selling link with ridiculously high Google PageRank. Most recently this PR10 on Flippa (copy of that page here for when the auction ends). Now obviously the PageRank of virginia11.info is fake. It has virtually no links, was only registered a few months ago and [...]

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A few people have been asking me about this so I though I’d throw my opinions into the ring for what they’re worth (i.e not much) I’m sure by now you know about all the ho-rah around build my rank et al getting de-indexed so I won’t bore you by regurgitating the details. All I [...]

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How’s that for a spamtastic title! This is going to be a fun post about how I accidental built 9000 links from over 400 domains with virtually no work. You probably won’t want to do it for yourself but you might just learn something. About a year ago in the early stages of setting up [...]

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One of the points I suggested in my post on SEO theories which I can’t prove was that “Internal links are more important than external links” In this post I’m going to show you how to get much more value out of your internal linking using a simple technique, but first let me put some [...]

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I spoke at the BrightonSEO conference last Friday on the slightly controversial topic of building blog networks for your link building campaigns. I have included my slides from the presentation below: Building a private blog network – Brighton SEO – John McElborough View more presentations from johnmcelborough. I really wanted to make this session as [...]

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The Yahoo directory has long been part of the staple of many a link building campaign. A lot of SEO’s still seem to recommend it (although I doubt many have tested it properly) but is one directory link really worth $300/ year? Sometimes but usually not is the short answer, read on for the long [...]

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Quick SEO Wins!

by John McElborough

There are parts of internet marketing which take a lot of time. I’m a big advocate of doing things properly, especially when it comes to link building. However sometimes the quickest things actually have the biggest impact. So clear a couple of hours in your day and run through my list of the best SEO [...]

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One of my favourite ways to build up a link building prospect list is to find a few sites which I think I can get a link from, either with a simple link request, a guest post, a payment or something more creative, then to dig around for similar sites which might also make good [...]

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Best of the Web Advertising

by John McElborough

I’ve been using site sponsorship on botw.org recently and been getting some really good results so I thought I’d do a quick write up. For those who don’t know Best of the Web is one of the oldest web directories about, and one of the few which have managed to maintain a decent editorial standard [...]

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When most people think of manual link building they think high volume, low quality, low skill labour. This is one of the reasons link buildings got a bit of a bad name and most SEO bloggers prefer to talk about more exciting stuff, like link bait. The truth is though manual link building still works [...]

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If you’ve read my posts before you might of notice I’m a little paranoid about competitors mining my links. In part that’s because I don’t want them to see some of the stuff I’m up to! But more importantly when you’re working in competitive sectors like gambling or travel every link counts and the difference [...]

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My anchor text strategy

by John McElborough

I’ve read a couple of interesting posts in the last week which make opposing claims about what link factors seem to be the most powerful at the moment. Tim from seowizz did some good research and concluded that anchor text is less important now than trust while The main takeaway from this post by Glen [...]

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OK so I know the fashion for SEO blogs these days is bashing link buying or ‘outing’ sites or agencies who are doing it but allow me to play devils advocate for a minute. Forget about ‘ethics’, ‘outing’ or the threat of penalties for a couple of minutes and bare with me while I discuss [...]

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This is one of those questions which comes up every now and again in the SEO community but tends to get skimmed over because there’s not a huge amount of conclusive information available on it. “If a bad (spam) site links to me, will it damage my rankings by association?” This naturally has to lead [...]

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If it’s your first time here you might want to read this post on link building for ecommerce sites first. I recently started reading the Hobo web blog (which is really good for practical SEO advice by the way) and this post caught my attention. Shaun’s advice on using article marketing to build links with [...]

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