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Here’s the situation- you rank for a keyword. Great. But the wrong page is ranking. Not the end of the world sure but just like with a PPC campaign making sure the most targeted page is ranking for any particular keyword is the easiest way to improve your conversion rate. Also if you find you’ve [...]
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This is a pretty boring post but it might be relevant to anyone doing SEO for travel sites. I’ve noticed a few links I’ve got on lonelyplanet.com have had nofollow’s added to them. These aren’t links I’ve dropped in the forum of anything like that, its the proper links which the editors have handpicked for [...]
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This is a follow up to my post on building lots of links to ecommerce product pages. Someone commented on that post something like: Since no one is linking to these FFA pages they will have a “low” page rank value with a small page rank voting share to distribute. Because I don’t get many [...]
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Some thoughts on the Google takeover of ITA and what it means for travel SEO For those who didn’t know last week (July 1st 2010) Google formally announced their buyout of ITA software, a company who provide the technology which powers sites like Kayak.com and Farecompare. I don’t usually post search news here but this [...]
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