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I spoke at the BrightonSEO conference last Friday on the slightly controversial topic of building blog networks for your link building campaigns. I have included my slides from the presentation below: Building a private blog network – Brighton SEO – John McElborough View more presentations from johnmcelborough. I really wanted to make this session as [...]
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The Yahoo directory has long been part of the staple of many a link building campaign. A lot of SEO’s still seem to recommend it (although I doubt many have tested it properly) but is one directory link really worth $300/ year? Sometimes but usually not is the short answer, read on for the long [...]
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There are parts of internet marketing which take a lot of time. I’m a big advocate of doing things properly, especially when it comes to link building. However sometimes the quickest things actually have the biggest impact. So clear a couple of hours in your day and run through my list of the best SEO [...]
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One of my favourite ways to build up a link building prospect list is to find a few sites which I think I can get a link from, either with a simple link request, a guest post, a payment or something more creative, then to dig around for similar sites which might also make good [...]
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I’ve been using site sponsorship on botw.org recently and been getting some really good results so I thought I’d do a quick write up. For those who don’t know Best of the Web is one of the oldest web directories about, and one of the few which have managed to maintain a decent editorial standard [...]
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When I wrote my Raven Tools review before christmas one of the points I made was this… What I’d really like to see here is an integration with the textbroker API so you can order content and have it dropped straight into your Raven account to push out to your blogs. Sure enough Raven announced [...]
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When most people think of manual link building they think high volume, low quality, low skill labour. This is one of the reasons link buildings got a bit of a bad name and most SEO bloggers prefer to talk about more exciting stuff, like link bait. The truth is though manual link building still works [...]
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There was a talk on this subject at the SEOmoz pro seminar earlier in the year which I was looking forward to but which I felt really didn’t give anything useful away so I want to make this post as detailed and useful as possible. If I miss anything you think should be included let [...]
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I’ve read a couple of interesting posts in the last week which make opposing claims about what link factors seem to be the most powerful at the moment. Tim from seowizz did some good research and concluded that anchor text is less important now than trust while The main takeaway from this post by Glen [...]
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OK so I know the fashion for SEO blogs these days is bashing link buying or ‘outing’ sites or agencies who are doing it but allow me to play devils advocate for a minute. Forget about ‘ethics’, ‘outing’ or the threat of penalties for a couple of minutes and bare with me while I discuss [...]
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This is one of those questions which comes up every now and again in the SEO community but tends to get skimmed over because there’s not a huge amount of conclusive information available on it. “If a bad (spam) site links to me, will it damage my rankings by association?” This naturally has to lead [...]
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This is a follow up to my post on building lots of links to ecommerce product pages. Someone commented on that post something like: Since no one is linking to these FFA pages they will have a “low” page rank value with a small page rank voting share to distribute. Because I don’t get many [...]
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If it’s your first time here you might want to read this post on link building for ecommerce sites first. I recently started reading the Hobo web blog (which is really good for practical SEO advice by the way) and this post caught my attention. Shaun’s advice on using article marketing to build links with [...]
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This is another post which I know has been done before, haven’t they all?! But I still think its worth revisiting. A couple of other good posts on ecommerce link building which I think are worth a read are here on Blogstorm and this interview with Aaron Wall. If you’ve come across any other good [...]
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