Google Start Showing Points of Interest Visually in Web Search

closeThis post was first published 1 year 7 months 17 days ago. It might make references to techniques or tactics which no longer work or which I no longer endorse so please proceed with caution.

Not sure if this is new or not but its certainly the first time I’ve seen it.

Google seem to be testing displaying ‘points of interest’ in an interesting way visually on the top of some search results. Here’s how a search looked for ‘things to do in Derby for me today (click to enlarge).

Google points of interest serpsClicking any of the suggested points of interest along that top bar refreshes the search results with a new search for that point of interest. For example if I clicked the ‘Pride park’ photo it would give me the results below:

pride park

It looks like the data is being taken from Google places listings but the photos are taken from sources like wikipedia which would indicate its an extension of the knowledge graph listings rather than something to do with local search.

Is anyone else seeing these results?

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