One of the points I suggested in my post on SEO theories which I can’t prove was that
“Internal links are more important than external links”
In this post I’m going to show you how to get much more value out of your internal linking using a simple technique, but first let me put some flesh on the bones of that statement above.
A site cannot function or rank without internal links. Don’t believe me? Try removing all your internal links from your site and just see what happens to your rankings. That’s why I say internal links are more important than external links- remove all the external links to a site and Google can still find and index your pages. Remove the internal links and Google will only index the pages which have external links pointing to them. Continue reading