I’ve seen and heard people misunderstanding the idea of long-tail keywords right from newbie SEO account managers to SEO expert speakers at £500 a seat conferences. I really don’t think its that hard to get but there’s a lot of mis-information about, like the definition Google have chosen…
Long tail keywords actually have nothing to do with the number of words in the query and everything to do with the volume of searches that query gets (demand). A one word keyword can be long tail if it rarely gets searched for. A query made up of 10 words can be short tail if it gets 10,000 searches a day.
While its true most long tail keywords are made up of 4 words or more I personally think concentrating on this is a misreading of the original concept.
Or am I completely wrong here?
ps – more proper posts coming here soon
{ 1 trackback }
{ 1 comment… read it below or add one }
I would tend to agree with you on this. The way that the long tail is normally referred to (in graphs and with top seo blogs) makes it completely about the amount of daily searches, and has almost nothing to do with the amount of words in the query.