Comments on: Building lots of links to ecommerce product pages http://www.johnmcelborough.com/ecommerce-product-pages John McElborough's SEO blog: Always outnumbered, never outranked! Thu, 22 Dec 2011 11:40:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: admin http://www.johnmcelborough.com/ecommerce-product-pages#comment-3941 admin Thu, 26 May 2011 12:40:40 +0000 http://www.johnmcelborough.com/?p=174#comment-3941 It definitely is a lot of work, especially if you have thousands of products, but realistically you're not going to need or want to build links to every product page on your site so you'd start with the most profitable products. The panda point is an interesting one and one which I'm not really sure of the answer on just yet. (this post was written pre-panda). Right now I haven't noticed any devaluation of links from sites like ezine etc which were themselves devalued in the panda update but it is a risk. At any rate though the concept behind this tactic is that you're getting deep links to product pages where your competitors probably have none, thats really the value in this tactic It definitely is a lot of work, especially if you have thousands of products, but realistically you’re not going to need or want to build links to every product page on your site so you’d start with the most profitable products.

The panda point is an interesting one and one which I’m not really sure of the answer on just yet. (this post was written pre-panda). Right now I haven’t noticed any devaluation of links from sites like ezine etc which were themselves devalued in the panda update but it is a risk. At any rate though the concept behind this tactic is that you’re getting deep links to product pages where your competitors probably have none, thats really the value in this tactic

]]> By: Verlobungsring http://www.johnmcelborough.com/ecommerce-product-pages#comment-3806 Verlobungsring Thu, 12 May 2011 13:49:39 +0000 http://www.johnmcelborough.com/?p=174#comment-3806 It seems like a rather big job to build a huge number of low value links from low value pages into deep product pages of your site. Whilst I would not be surprised if it did make a small difference, I am not sure if your time was not better spent on other things. EZine and Go Articles were two of the biggest losers after the Panda update and the same will apply to probably all other article sites. The links won't be worth anything soon so I think you should look for a different source to build a large number of deep links. I also think that an equal number of links to each of your product pages will result in quite a suspicious link profile but that may not be a problem for now.. . It seems like a rather big job to build a huge number of low value links from low value pages into deep product pages of your site. Whilst I would not be surprised if it did make a small difference, I am not sure if your time was not better spent on other things. EZine and Go Articles were two of the biggest losers after the Panda update and the same will apply to probably all other article sites. The links won’t be worth anything soon so I think you should look for a different source to build a large number of deep links. I also think that an equal number of links to each of your product pages will result in quite a suspicious link profile but that may not be a problem for now.. .

]]> By: SEO theories I can’t prove http://www.johnmcelborough.com/ecommerce-product-pages#comment-865 SEO theories I can’t prove Tue, 07 Dec 2010 12:57:00 +0000 http://www.johnmcelborough.com/?p=174#comment-865 [...] using Tweets and Facebook likes as part of their organic search algorithm. If you read my post on building links to ecommerce product pages you’ll know that this is something I’ve been talking about for quite a while now. [...] [...] using Tweets and Facebook likes as part of their organic search algorithm. If you read my post on building links to ecommerce product pages you’ll know that this is something I’ve been talking about for quite a while now. [...]

]]> By: URL shorteners, an SEO disaster? http://www.johnmcelborough.com/ecommerce-product-pages#comment-304 URL shorteners, an SEO disaster? Mon, 26 Jul 2010 14:08:09 +0000 http://www.johnmcelborough.com/?p=174#comment-304 [...] my post about building links to ecommerce product pages I floated this idea that links on the real time web can directly influence your rankings, just not [...] [...] my post about building links to ecommerce product pages I floated this idea that links on the real time web can directly influence your rankings, just not [...]

]]> By: positionnement web http://www.johnmcelborough.com/ecommerce-product-pages#comment-242 positionnement web Sun, 27 Jun 2010 23:21:23 +0000 http://www.johnmcelborough.com/?p=174#comment-242 While it is important to include as many keywords in your page copy as possible, it is equally as important for it to read well and make sense. I’m sure we’ve all seen keyword stuffed pages written by SEO companies that honestly don’t make much sense from the reader’s point of view. While it is important to include as many keywords in your page copy as possible, it is equally as important for it to read well and make sense. I’m sure we’ve all seen keyword stuffed pages written by SEO companies that honestly don’t make much sense from the reader’s point of view.

]]> By: admin http://www.johnmcelborough.com/ecommerce-product-pages#comment-240 admin Sun, 27 Jun 2010 12:05:36 +0000 http://www.johnmcelborough.com/?p=174#comment-240 The purpose of these links isn't to pass pagerank, its to use, among other things, anchor text signals to boost your product pages above other near identical product pages on other shops. The links also help to distinguish a product as being unique, lifting it out of the supplemental index when you have lots of product pages which are very similar on your shop. The purpose of these links isn’t to pass pagerank, its to use, among other things, anchor text signals to boost your product pages above other near identical product pages on other shops. The links also help to distinguish a product as being unique, lifting it out of the supplemental index when you have lots of product pages which are very similar on your shop.

]]> By: Building lots of links to ecommerce product pages | John McElborough « Key To eCommerce http://www.johnmcelborough.com/ecommerce-product-pages#comment-229 Building lots of links to ecommerce product pages | John McElborough « Key To eCommerce Thu, 24 Jun 2010 00:06:21 +0000 http://www.johnmcelborough.com/?p=174#comment-229 [...] original post here: Building lots of links to ecommerce product pages | John McElborough Comments [...] [...] original post here: Building lots of links to ecommerce product pages | John McElborough Comments [...]

]]> By: Building lots of links to ecommerce product pages | John McElborough « eCommerce HOT news http://www.johnmcelborough.com/ecommerce-product-pages#comment-228 Building lots of links to ecommerce product pages | John McElborough « eCommerce HOT news Wed, 23 Jun 2010 23:20:29 +0000 http://www.johnmcelborough.com/?p=174#comment-228 [...] here to read the rest: Building lots of links to ecommerce product pages | John McElborough COMMENTS: NONE YET FOR THIS POST POSTED BY admin ON June 23rd, 2010. PERMALINK [...] [...] here to read the rest: Building lots of links to ecommerce product pages | John McElborough COMMENTS: NONE YET FOR THIS POST POSTED BY admin ON June 23rd, 2010. PERMALINK [...]

]]> By: Building lots of links to ecommerce product pages | John McElborough Ecommerce on Me http://www.johnmcelborough.com/ecommerce-product-pages#comment-227 Building lots of links to ecommerce product pages | John McElborough Ecommerce on Me Wed, 23 Jun 2010 22:22:13 +0000 http://www.johnmcelborough.com/?p=174#comment-227 [...] more here:  Building lots of links to ecommerce product pages | John McElborough By admin | category: Uncategorized | tags: choice-including, entries, include-storage, [...] [...] more here:  Building lots of links to ecommerce product pages | John McElborough By admin | category: Uncategorized | tags: choice-including, entries, include-storage, [...]

]]> By: Other e-Commerce Softwares http://www.johnmcelborough.com/ecommerce-product-pages#comment-226 Other e-Commerce Softwares Wed, 23 Jun 2010 20:03:55 +0000 http://www.johnmcelborough.com/?p=174#comment-226 Since no one is linking to these FFA pages they will have a "low" page rank value with a small page rank voting share to distribute. Since no one is linking to these FFA pages they will have a “low” page rank value with a small page rank voting share to distribute.

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