This is another post which I know has been done before, haven’t they all?! But I still think its worth revisiting. A couple of other good posts on ecommerce link building which I think are worth a read are here on Blogstorm and this interview with Aaron Wall. If you’ve come across any other good posts on the subject feel free to let me know and I’ll link to them here as well.
OK so why is ecommerce link building different?
I think really there’s 2 challenges with most shop sites:
Lots and lots of pages- big sites presents a challenge for link builders because it is usually impossible (and unnecessary) to build links to every product page, although in an ideal world you would want to.
Unlink-able content- actually to a good link builder there’s no such thing but its harder to differentiate the content of an online shop. Often content isn’t even unique let alone link worthy.
Depending on what you’re selling you might also be in a tough market- which makes these problems worse still.
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This is not the first big list of link building technique posts, there’s a couple of others here, here and here. My intention here was really to create a list which was just link building tactics, no recommendations like ‘use spell check’ and ‘get your site to validate’- although these are fair points they can’t really be called tactics. I’ve dug into my old bookmarks to come up with some of the best techniques around as well as some which many will consider outdated. I’m sure there’s plenty more to be found.
I would guess most SEO’s are probably only regularly using a small fraction of the link building techniques on this list, it’s easy to get into a routine of just using the means you find the easiest so hopefully this big list might encourage some out of box type thinking in your link building.
The list is certainly not exhaustive and some of these techniques I definitely steer clear of these days although I would assume they still work. Please feel free to add anything I’ve overlooked in the comments with links if possible. Enjoy!
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